Rosé of Invocation Label Design
When designing wine labels at CAST, we use a process that leverages the personality traits of the flavors of wine to inform the final label design. This design process gives us the rationale for the design choices we make. And serves as a reminder of the story of the wine when serving or educating our guests.

The Rosé of Invocation has its own unique story as it’s a new, limited-release wine derived from one of our most popular blends, Invocation (70% estate zinfandel, 15% Watson old vine zinfandel, 6% estate petite sirah). But this wine couldn’t be more different! The composition of the wine, its color and flavor influences would evoke a bright and playful design as informed by the tangible attributes of the wine.

The Design Process
The first part of the design process is taking the the tangible, or truths, of the wine and then aligning those truths with word associations:

ONE:
Rosé of Invocation’s tangible attributes with associations:
Rosé of Invocation:

• is derived from the saignée of our Invocation
  • kindred, connected, of the same lineage, no-waste wine making, creative inspiration.
• the Invocation bottle features the CAST Harvest Fairy:
  • the Harvest Fairy is leveraged here as an homage to the wine she came from.
• is a warm-weather wine:
  • evoking the idea of the sun, wine, and the magical whimsy of a hot summer’s day,
• color palette is meant to evoke the flavors, and compliment the color of the wine : 
  • cranberry, tart cherry, dry, bright.
• has personality we composed through tastings: puzzling, charming, worldly but accessible: 
  • inspired a Matisse-like, fluid and organic approach to shapes, with some basic and complementary colors for a modernist approach.

TWO:
A mood board that was developed from the association exercise (below). The elements of the board are leveraged to inspire a range of preliminary label design treatments that lead to the final artwork.

THREE:
During the final label design process we extended the playful and magical characteristics of the wine to the labels by creating two different treatments that work together to create a seamless pattern when racked together. Here is the same process as applied to our other CAST Creative Lab wines.

 

Shop Rosé of Invocation.

 

It’s always an inspiration to review other creative wine labels, take a gander at this collection from Buzzfeed.